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UrbanRooted Innovations founder launches new website to expand access to urban farming tools

Marc Walraven, founder of UrbanRooted Innovations and a leading voice in low-tech urban farming, has officially launched his new website www.marcwalravenfortworth.com. The platform serves as a central hub for his hands-on methods, community work, and aeroponic system designs—all aimed at helping individuals and communities grow fresh food using minimal space, water, and complexity.

"This site is a place for people who want to grow their own food but don't know where to start," Walraven says. "I've built it to be straightforward—just like the systems I teach."

The site features resources for building vertical aeroponic systems at home, including diagrams, supply lists, workshop sign-ups, and real-life case studies from schools and neighbourhood groups in Fort Worth. Walraven's SkyGrow towers, which grow plants without soil and run on solar energy, are also introduced through detailed guides that avoid unnecessary jargon or tech.

"I wanted a place where someone with no engineering background could learn how to build something real," says Walraven. "You don't need Wi-Fi or fancy tools. You just need the will to start small and grow from there."

The new site offers a variety of features designed to engage and inform visitors. It includes a project gallery showcasing community installations, providing a visual exploration of past projects. For those just starting, there are simple how-to videos tailored for beginners, making it easy to dive into new projects. Additionally, the site provides a schedule of Marc's upcoming workshops and speaking events, offering opportunities for personal interaction and learning. Visitors can also access a collection of articles and blog posts that delve into topics such as food access, design simplicity, and grassroots innovation, providing insightful perspectives and fostering a deeper understanding of these important subjects.

The launch comes as more cities face growing concerns over food insecurity and the need for resilient, local solutions. According to the USDA, millions of Americans still live in food deserts—urban and rural areas without easy access to healthy, affordable food.

"Technology can help," Walraven says. "But only if people can actually use it. This website is about giving people the tools to take control—without needing to download another app or spend a fortune."

Visit www.marcwalravenfortworth.com/ to explore practical tools for growing your own food, learn how to build a vertical garden from everyday materials, and find out how simplicity can power local change.