Edible Garden announced that the Company estimates a more than 25% year-over-year increase in preliminary herb sales during the key Easter holiday period1, based on preliminary unaudited results.
The Company demonstrated robust performance across its core herb categories. Hydroponic herbs saw an estimated 31% growth, fueled by promotional support and expanded retailer placement during the holiday season. Cut herbs increased by an estimated 22%, reflecting a steady consumer preference for fresh, high-quality ingredients. Meanwhile, potted herbs experienced an estimated 18% rise, bolstered by targeted merchandising and the expanded availability of Edible Garden's Poultry Mix.
Among the season's highlights was the expanded rollout of Edible Garden's Poultry Mix, a fresh blend of rosemary, thyme, and sage designed to complement traditional holiday meals. Following its strong reception during the winter holidays, the product was strategically reintroduced for the spring season and featured in promotional campaigns across key retail partners.
"This Easter season provided strong validation of our strategy to stay closely aligned with evolving consumer preferences," commented Jim Kras, Chief Executive Officer of Edible Garden. "Whether it's a first-time home cook preparing a holiday meal or a health-conscious shopper seeking clean-label, sustainable ingredients, consumers are increasingly turning to Edible Garden to enhance their everyday cooking experiences."
"We are proud to be recognized as The Flavor Maker, Edible Garden®—a trusted source for fresh, organic herbs that bring real flavor to the table. Our full portfolio, from hydroponic and cut herbs to innovative seasonal items like our Poultry Mix, is designed to meet the needs of today's culinary-minded households. As more people embrace cooking as both a necessity and a lifestyle, we're helping them make food taste better—naturally and responsibly."
For more information:Edible Garden
283 County Road 519
Belvedere, NJ 07823
Tel.: (844) 344-3727
www.ediblegarden.com
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