GroGrace, an urban farm that cultivates 14 varieties of vegetables, has yet to break even after three years in operation. The farm has boosted its business by some 40 per cent from direct sales to customers as compared to last year, and it is looking to increase its sales even further.
Its CEO Grace Lim told CNA that the farm aims to collaborate with other farms and market a wider variety of vegetables to hotel groups. This arrangement will allow the farms to achieve a minimum order quantity from their customers, she said.
"(If) local farms can also sell to these hotel groups collectively, I believe it will be able to help us increase our sales by up to 30 percent to 40 percent."
Singapore has been actively working to increase its agricultural production and create a safety net for the nation in the event of a food supply chain disruption. However, as local produce often costs more for the consumer than imported products, farmers are looking at new ways to appeal to buyers, including diversifying their products to get a bigger slice of the market.
Read more at Channel News Asia