US: AeroFarms and Whole Foods Market celebrate 8 years of partnership

AeroFarms is celebrating eight years of partnership with Whole Foods Market (WFM), working closely together to create a new microgreens segment within the leafy greens category.

Since 2017, WFM has partnered with AeroFarms to conduct market research and testing in the natural channel. Together, they created a new segment within the leafy greens category, changing the way shoppers buy and use microgreens by positioning the AeroFarms portfolio of microgreen products in the packaged salad set.

"From the beginning, WFM has been a fantastic partner, prioritizing innovation and recognizing the opportunity for microgreens to make a significant contribution to a healthy consumer diet," said Dane Almassy, SVP of Sales & Marketing at AeroFarms. "Whole Foods' in-store merchandising and execution of AeroFarms in the salad set has transformed the way consumers think about and use microgreens. The wide variety of flavors that AeroFarms offers can elevate a broad array of food occasions as the primary ingredient in salads, power bowls, sandwiches, and more."

"Partnering with AeroFarms, who is laser-focused on accessibility of nutrient-dense food options, was a no-brainer," said Whole Foods Market Global Produce Category Manager, Eric Cusimano. "AeroFarms delivers microgreens with the longest shelf life on the market, which enables us to deliver their microgreens to shoppers across the nation. Our ethos is to nourish people and our planet, and AeroFarms shares that – making nutrition-packed microgreens accessible to U.S. shoppers while using less resources, like water and land, to do so."