GrowGeneration begins major international expansion

GrowGeneration has entered into a distribution agreement with V1 Solutions, a Macedonia-based company that will act as GrowGen's sales and marketing partner for its proprietary product lines throughout the European Union. Additionally, the Company announced the distribution of its proprietary products in Costa Rica, making its products available to cultivators in Central America.

V1 Solutions has developed and maintains key strategic relationships with commercial cultivators across the European region. This agreement enables GrowGen to meet the growing demand for advanced cultivation products that comply with evolving regulatory and quality standards as cannabis reform accelerates across the European Union.

Target markets include Germany, Portugal, Malta, Luxembourg, The Netherlands, the Czech Republic, Greece, Macedonia and Uruguay.

GrowGeneration will supply commercial cultivators, garden centers, and licensed operators in these countries with its proprietary brands—Drip Hydro, Char Coir, Ion Lighting, Power Si, and The Harvest Company—designed by growers for growers.

GrowGen has also launched its proprietary brands in Costa Rica, whose government has issued over 50 licenses for hemp and cannabis production during the past year. The country's favorable growing conditions and developing export infrastructure make it a key growth market in Central America.

"As legalization advances, the EU and Costa Rica are rapidly becoming some of the most promising cannabis cultivation markets in the world," said Darren Lampert, GrowGen's Co-Founder and Chief Executive Officer. "We are thrilled to bring our proven product lines to professional growers across Europe and Central America, who are seeking yield-maximizing, cost-effective solutions backed by North American cultivation expertise."

International expansion strategy
GrowGen is actively exploring additional markets in Eastern Europe and Latin America, consistent with its strategy to serve high-growth regions through local partnerships and product education. GrowGeneration's international expansion activities align with its. The Company's international sales infrastructure, regulatory expertise, and strong distribution network position it to capitalize on the cannabis cultivation boom in regions where legalization continues to advance.