"As our first-ever jam collection, this launch opens up so many exciting possibilities"

Oishii has launched its first-ever artisanal jam collection. This limited-edition line, curated by Oishii co-founder Hiroki Koga and in partnership with Michelin-starred Chef Yuu Shimano, celebrates traditional Japanese flavors in two exclusive offerings: the Daifuku-Inspired Strawberry Spread and the Strawberry Yuzu Preserves.

© Oishii

Artfully crafted with Oishii's Koyo Berries, a strawberry varietal celebrated for its refreshing sweetness and balanced acidity, these jams are more than just delicious. They are an intentional means of reducing food waste by ensuring Oishii's imperfect berries or unexpectedly abundant harvests can be upcycled—preserving each berries' beautiful taste and exceptional quality.

© Oishii

"As our first-ever jam collection, this launch opens up so many exciting possibilities for Oishii," said Hiroki Koga, CEO and co-founder of Oishii. "These jams are a true celebration of the unique flavors I grew up with in Japan and a reflection of our mission to bring innovative, elevated culinary experiences to U.S. consumers. Each jar represents exceptional taste and the Japanese philosophy of ichigo ichie - treasuring fleeting moments."

© Oishii

"When Oishii had its early berry harvests, I was one of the first to experience their incredible flavor," said Chef Yuu. "This collaboration honors our shared history, Japanese heritage and commitment to excellence. The combination of strawberries and yuzu reflects my approach to creating bold yet harmonious flavors."