Hong Kong-based Aspara, which makes high-tech, tabletop-sized farming units for homes, is now shipping devices across the U.S. through retailers like Home Depot, Wayfair, and via its own website. The Spoon flagged Aspara back in January as a company to watch in the up-and-coming at-home farming space because of the device’s small size, lowish price point, and approach to hydroponics. At the time, the company was selling its system, which can fit easily on a countertop, to customers in Hong Kong and in very, very limited quantities via Amazon to other parts of the world.
This official U.S. launch makes the device available to all U.S. consumers. Speaking on the phone today, Rob Alexander, the Owner of Conducted Sales, the sales agent for Aspara in North American markets, said that Aspara has another eight retailers in the works, though he couldn’t at this point use specific names.
High-tech, hydroponic farms have historically been the territory of industrial-scale indoor farming companies — the AeroFarms and Plentys of the world. But following this past January’s CES show, both major appliance makers like LG and Miele along with smaller startups began to heavily publicize a new kind of indoor farm, one created for the at-home consumer. These devices are typically quite small and meant to feed a single household, rather than supply a grocery retailer.
Alexander said Aspara’s homegrown system differs from others on the market in the way it tackles the hydroponic element of the farming. It uses what he calls an “ebb and flow” design, where water for the plant roots is constantly replenished from the side unit (see image above), making the water supply easier to refill than many at-home farms.
Read more at The Spoon (Jennifer Marston)