Packaging

Plenty

says Plenty's Co-founder Nate Storey.

“COVID is helping the world to re-examine its values”

With all the health concerns and supply chain disruptions resulting from the pandemic, many consumers are looking for locally and responsibly produced fruits and vegetables. And Plenty is firing on all cylinders to meet this increased demand. According to Dr. Nate Storey, co-founder and chief science…

GrowUp FARM

Growing sprouts in a former slaughterhouse

Grow Up FARM has recently launched a new product, named Eat-Grow-Repeat: small pea shoots that grow on a small hemp-square in a bag. "Rip off the upper section of the bag, and the bottom of the bag is now the pot," Lasse Vilmar, Chief Executive Grower of the company, explains. "Place the bottom of the…

New compostable packaging can double shelf-life of fresh produce

Compostable packaging producer TIPA and shelf-life extension specialist PerfoTec have partnered to offer fully compostable packaging that extends the shelf-life of fresh produce. The resulting laser microperforated compostable film provides retailers and suppliers with the ideal packaging qualities to…

"The solution lies not in less but in better packaging"

"The packaging industry is under pressure to change the negative image of plastics and packaging into a positive one. After all, packaging was created to get food to the consumer safe and sound. Food waste is, of course, a much bigger problem, and skimping on packaging could have a detrimental effect on…

Packaging company sees steady growth in demand for new sustainable line

As consumers are becoming more environmentally conscious, the demand for sustainable packaging options continues to increase every year. In response to this demand, as well as to reflect their own sustainability values, Warren Packaging has been working on developing a sustainable packaging line. “We…

Vertical Roots introduces new packaging

"It provides longer shelf life and less plastic consumption"

Vertical Roots introduces a new packaging design that utilizes 30% less plastic and prolongs freshness for the brand’s line of salad mixes. The new packaging features a patented micro-perforated film for increased shelf life stability.  The film is resealable which provides consumers the same easy-to-use functionality…

courtesy &Walsh

Plenty's rebranding technique makes use of color psychology

New packaging 'looking like a snack'

Do you want a side salad with that? Plenty has a new visual brand that uses the psychology of fast food to get people to eat their greens. The identity, by design agency &Walsh, is a branding trojan horse that dresses up blasé leafy greens in a fun new package. It deftly uses color psychology to splash…

Danish company launches new package solution

Bottom of fresh herbs bag becomes growing pot

Danish based growing company Grow Up FARM is launching a new product, named Eat-Grow-Repeat: small pea plants that grow in hemp in a bag. Refrigerated and bagged, the pea sprouts keep fresh for a week. "Rip off the upper section of the bag, and the bottom of the bag is now the pot," they explain. "Place…

Forward Greens switches to flexible packaging

Sometimes the best of intentions doesn’t turn out as expected, which is why the phrase “if at first you don’t succeed, try, try again” was crafted for those whose persistency pays off. Taking that to heart was Forward Greens, an indoor “vertical farm” brand in Vancouver, WA, that went from PET clamshell…


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