Home furnishing retailer IKEA Korea announced the launch of FY21 brand campaign, ‘Good for me, Good for my home’. The new campaign will focus on driving a sustainable home furnishing movement in Korea, inspiring and enabling the many people to start living a better, more sustainable life at home while contributing to climate action and an inclusive world.
With the announcement of the new campaign, IKEA Korea revealed its plans to integrate sustainability into a happier home, healthier planet and an equal, diverse and inclusive society. First is making sustainable life at home easier and more accessible for more of the many, with affordable home furnishing products and solutions that use sustainable materials or help to save money and energy. IKEA Korea will introduce ‘IKEA FARMARE’—the first urban farm in IKEA restaurant worldwide at IKEA Gwangmyeong.
New services will be launched to contribute to circularity and climate action, which include the ‘Buy back & Resell’ service giving unused IKEA furniture a second life, and electric vehicle (EV) home delivery for furniture. As an activist for equality, diversity and inclusion, IKEA Korea will also launch activities to build an inclusive world where everyone feels welcome and valued.
With aims to become even more accessible and convenient, IKEA Korea will also expand and strengthen its existing service offer with the ‘Neighbourhood delivery’ service (KRW 29,000)—a more affordable delivery option to customers in nearby areas of IKEA Gwangmyeong, Goyang, Giheung and DongBusan. The new ‘Click & Collect’ service (KRW 10,000) allowing customers pick up their online orders at an offline store, and the ‘Remote Planning and Ordering’ service through the IKEA Customer Support Centre, will also cater to the growing needs for untact consumption.
“Thanks to the great interest shown towards the opening of new stores IKEA Giheung, DongBusan and city touchpoints in FY20, annual turnover has increased by 33% at IKEA Korea marking KRW 663.4 billion, with a total of 12.3 million visits to our stores. Also, with the impact of COVID-19 leading to an increased interest in home furnishing, we welcomed over 44.7 million visits to our e-commerce—a 14% increase since last year,” said IKEA Korea Country Retail Manager Fredrik Johansson. “In FY21 Leap year of Sustainability, we at IKEA Korea look forward to enabling the many Koreans to take part in the sustainability movement that we will create towards a happier home, healthier planet and an inclusive society.”
In addition, IKEA Korea is officially launching on August 25 the IKEA Catalogue 2021 in digital and print version using eco-friendly FSC™ certified paper, available at all IKEA stores and the IKEA Korea website. The new catalogue also features a total of 129 popular products that will be offered at ‘New Lower Price’. For more details and access to the digital catalogue, please visit the IKEA Korea website.
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