Sometimes the best of intentions doesn’t turn out as expected, which is why the phrase “if at first you don’t succeed, try, try again” was crafted for those whose persistency pays off.
Taking that to heart was Forward Greens, an indoor “vertical farm” brand in Vancouver, WA, that went from PET clamshell packaging to tetrahedral-shaped oriented polypropylene bags to OPP pillow-pack bags. The final iteration was part of a major rebrand this year that centered on using the most sustainable packaging. Ken Kaneko, the company’s founder and CEO, provides answers regarding the packaging and decision-making process.
How did your sustainable journey begin?
Kaneko: "Forward Greens’ process for developing a sustainable packaging solution for our greens started with researching waste stream management with local municipalities to understand how we could integrate with the existing infrastructure. Along with the Oregon Department of Environmental Quality and Portland Metro, we ran a Life Cycle Assessment (LCA) to understand the impact of production, logistics, and disposal for available packaging options.
From this, we learned that material mass was the largest driver in carbon emissions and that most plastics, even compostable ones, are not accepted by the municipalities. After synthesizing all the information, we concluded that flexible plastic packaging demonstrated the lowest material mass and thus the lowest carbon emissions."
Read more at Packaging Digest (R. Lingle)