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Running a pilot in Ukraine's national supermarket chain

Vertical Field has signed an agreement with Moderntrendo S.R.O, one of the largest agricultural distributors in Ukraine, for the promotion of nationwide deployments of vertical farms. Vertical Field will conduct an initial pilot at Varus, one of the biggest national supermarket chains in the country, in early 2021 before expanding to other chains. Varus operates 95 stores across 25 cities and attracts approximately 260,000 customers daily. 

Guy Elitzur, the CEO of Vertical Field, said, "We are extremely excited about our partnership with Moderntrendo S.R.O which has led to the project with Varus and will lead to more projects in the near future with more chains in Ukraine. One of the realizations that have surfaced during the COVID-19 crisis is the need to develop solutions that allow urban residents access to healthy food, with minimal human handling and without depending on transportation and shipping from remote locations. We are delighted to be able to provide- and expand access to- healthy, and high-quality vegetables, grown right outside the consumer's door."

Vertical Field has developed and commercialized soil-based vertical farms in containers that produce locally sourced vegetables. These indoor farms are capable of growing a variety of fresh greens and other vegetables through the company's proprietary technology. Vertical Field's farms, therefore, offer a unique on-site service for local supermarkets, restaurants, outdoor markets and distribution centers.

Bondar Denis, Director Moderntrendo SRO, said, "Today, we are creating a pilot project together with Vertical Field, which in the future will only benefit society because the introduction of innovative and proprietary technologies for vertical cultivation of products for the urban ecosystem by Vertical Field is a new level in the Ukrainian market." 

For more information:
Vertical Field
Guy Elitzur, Founder and CEO of Vertical Field
[email protected] 


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