"WayBeyond’s vision is to transform the agricultural industry". This is a declaration of intent and to give this intent focus and leadership, Kylie Horomia has been appointed into a new role as Head of Industry Transformation. Ms. Horomia holds a Masters in International Communications, 20 years in communications and almost 10 years in the Horticulture industry, most notably with T&G Global and recently with Autogrow where she was Head of Brand & Communications.
“Kylie is a passionate and respected communications specialist and industry advocate, who has provided the next level of thinking around our story and will begin working on our long-term global sustainability strategy. This includes ensuring we deliver on the United Nations Sustainable Development Goals and formalizing and extending the work we have been doing on industry education, connecting the eco-system and our own graduate and internship program,” says CEO & Founder Darryn Keiller.
The key to transformation of anything is transformation from the inside. In the context of agtech, this means ushering in a new generation of farmers, scientists, and technologists. Addressing Zero Hunger (including reduction of waste), Clean Water & Sanitation, Sustainable Cities and the evolution of Industry, Innovation and Infrastructure; will take creativity and collaboration.
“With our WayBeyond team based in New Zealand, the Netherlands and United States and employees from 15 cultures; we celebrate our diversity, which critically includes the diversity of thinking required to solve the world’s greatest food production challenges," explains Mr Keiller.
Ms. Horomia is also on the Executive Board of the NZ Guild of Agricultural Journalists and Communicators and worked to develop the Global CEA Census alongside New York based industry partner Agritecture Consulting.
“I’m very excited about this new opportunity. AgTech is an amazingly fast paced industry to be in and the work we are doing to grow food sustainably using science and technology is something of which I am incredibly proud. I will continue to promote the inclusion of STEM disciplines to reduce food waste, increase efficiency of natural resources, and make a positive impact on growers, the environment and communities we operate within,” says Ms. Horomia.
Ms. Horomia will take up the role effective immediately.