Growee provides smart solutions for the home grower. The company’s innovative development enables it to grow plants via a specially designated application and provides access to the hydroponic growing method that a simple grower perceives as too complicated. Via special sensors, the electronic system monitors the state of the water and surroundings, and the data is collected in the company’s cloud platform which analyzes it and takes action to fix the relevant parameters.
“The field of urban home agriculture is largely DIY. Each person assembles his/her own garden. This can be in a flower box or plastic container on the roof and so our solution needs to be suitable for everyone,” says Avitan, Growee's founder. “This is an example of natural evolution of a market that still lacks uniformity or industry standards, so the system interfaces and connects with what currently exists.” One of the clear advantages of Growee’s solution is scalability — the ability to grow. The system can make the necessary adaptations over time, so that today we can grow a single flower box of a particular size and, tomorrow, increase the size tenfold. Everything is managed via the app — from anywhere.
According to Avitan, the engineering development process is highly complex, but participation in the Israel Innovation Authority’s R&D Preparatory Program is undoubtedly one of its important stages. “As part of the R&D Preparatory Program, the Innovation Authority also enables companies unaccustomed to research and development processes to get on the innovation elevator and enter the worlds of technological innovation,” says Malka Nir, VP of the Israel Innovation Authority.
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