AeroFarms’ executive team has welcomed Dane Almassy as VP of sales. Almassy will help drive further retail expansion to meet increasing consumer demand for the indoor vertical-farming company’s produce.
Growing environmental concerns, such as the depletion of soil quality and groundwater due to the application of chemical-based solutions, have increased the vertical-farming system's adoption. Austin, Texas-based Whole Foods Market is even experimenting with vertical farming, having partnered with Infarm last year to offer customers a range of fresh produce.
With almost 20 years of CPG sales experience with companies like Earthbound Farm, Aurora Organic Dairy and PepsiCo Inc., Almassy will combine his passion for sustainable agriculture and his expertise in strategic selling, supply-chain innovation, category management and field execution to lead sales and expand distribution into new channels and geographies.