Swegreen's innovative in-store service will make the Ica Maxi megamarket in Linköping, located in Mid-Sweden, the first of all Sweden’s megamarkets to offer fresh herbs and salad grown from seed to finished plant inside the store. Every day, several hundred fresh leafy vegetables can be harvested for the store's customers.
"It won’t get more locally produced than this," says Ica Maxi Linköping's CEO Tomas Lundvall.
The actual cultivation facility, which takes place in the middle of the store entrance, will have glass walls from floor to ceiling. This, together with an eye-catching light from the plants' LED system, will leave a clear mark on the entrance to the store when the installation is ready later this spring.
"We have chosen a central place for cultivation to really clarify our commitment to a greener and more climate-smart food production. The cultivation will be a destination in itself for our customers, and once they get the opportunity to taste these crops, many will understand what fantastic quality such a cultivation system offers," says Tomas Lundvall CEO and owner of the megamarket. "Our salad and our herbs will simply be the smartest greens in town," he adds.
The new in-store service will start delivering leafy greens in May, and it will then be able to supply the megastore with different kinds of herbs such as coriander, dill and parsley, and also lettuce and cabbage. The crops will also be used for in-house production in the store's own kitchen, and in the future there will be the possibility of more types of vegetables.
For more information:
Swegreen
Andreas Dahlin, CEO of Swegreen
[email protected]
www.swegreen.se