Carina Biacchi is no stranger to business. With a bachelors and postgrads in business administration, she has worked in several different sectors, from NGOs to massive corporations. “I’ve mostly worked in sales and marketing” Carina states. “And I have entrepreneurship in my DNA. My parents were entrepreneurs long before I was born.”
And as formidable as Carina is, she is among good company. Alvaro Fernandes, her partner, is an Agronomist Engineer. “He’s a passionate specialist in controlled environment agriculture” Carina explains. When the two met they quickly started dreaming about their own indoor farm. Years passed, and the two immigrated to Canada and started a family. But those entrepreneurial sparks continued to fly.
“It took us a while to build our lives in Canada,” Carina states. “But we continued to research the idea we had. We kept visiting other businesses in the industry and we even traveled to New York and other areas to see what they had to offer in terms of vertical farms.”
“We are truly local!” Carina stresses. “Sometimes, when you see that something is “local” on your grocery shelves, it’s actually from another part of the Province. That might be fine for large vegetables, but greens are special. Think of all the nutrients you would get from a full vegetable but concentrated to deliver all that deliciousness in every single bite. Microgreens require just picked freshness, so we are super, hyper-local. We’re only growing and selling here in our County.”
This business model, Carina explains, also allows them to reduce food mileage and consequently, food waste. “Leafy greens in Canada can sometimes travel thousands of miles before reaching their destination” Carina reports. “And it can take up to two weeks for the produce to get there. We have a commitment to sustainability, and we will always be local, no matter where we spread our roots to in the future.”
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