“Food, farmers and consumers are all connected at the center of our system," said Tobias Peggs, Co-Founder and CEO at Square Roots. Square Roots is expanding its herb range by introducing three premium fresh offerings - Cilantro, Dill, and Parsley to complement its signature Basil.
He added, "We surround our farmers with data, tools and insights to help them grow more, better-tasting food with fewer resources. At the same time, with features like our unique Transparency Timeline, we help our consumers understand exactly where their food comes from and who grew it. We’re using technology a little differently at Square Roots farms."
Square Roots’ herbs are grown across the company’s network of cloud-connected and climate-controlled indoor farms in New York and Michigan. They are now available in more than 200 retail stores.
“COVID-19 has accelerated the adoption of locally grown indoor produce”, said Raji Margolin, EVP of Sales and Marketing at Square Roots. “The habits of at-home cooking and using fresh, local produce are here to stay. Now more than ever, people care about the food they eat, and where it's grown - and our goal is to make sure that fresh and local food is available to consumers year-round. These herbs are just the beginning of our product offerings and we can’t wait to expand into additional categories.”
Square Roots has a strategic partnership with Gordon Food Service (GFS), one of the country’s foodservice providers, to deploy farms across the country together and provide fresh, high-quality, local food to consumers across cities, year-round. Square Roots broke ground on its latest indoor farm in Grand Rapids, Michigan in December 2020 and began planting seeds just three months later, in March 2021. This rapid deployment capability is enabled by the company’s modular farm-tech platform.
The expanded herb range is available in both the New York City area and the Great Lakes Region.