ZERO Farms thriving to obtain larger market share

Developing strawberries and cherry tomatoes to strengthen Italian market position

With the start of the distribution of single variety salads, salad mixes, aromatic herbs and microgreens in the Eurospesa supermarkets of the Dado S.p.A Group in Veneto and Friuli Venezia Giulia, the company from Pordenone specialized in Vertical Farming ratifies its entry into the Italian market.

In the meantime, ZERO is working on the development of the cultivation of strawberries, wild strawberries and cherry tomatoes and on the strengthening of its activities in the North East and West with the aim of progressively expanding the installed capacity and going from 30 tons of product per year to 1,500 tons in 12 months.

"Vertical farms are a frontier of agriculture for quality of production and reduced environmental impact: all our work is focused on making them sustainable also on an industrial level. This launch is the demonstration that ZERO Farms, the innovative approach to agricultural production that we have arrived at after three years of study and experimentation, is the solution to democratize access to quality products for an increasingly wide range of consumers," explains ZERO's CEO Daniele Modesto.

The ZERO Farms project involves the application of proprietary vertical farming technologies to set up production facilities (the first are under construction in Italy, Switzerland, the Middle East and the Caribbean) of vegetables and small fruits, which are then distributed to supermarkets, restaurants and through the direct channel. The Farms are entrusted to ROOT, an intelligent virtual agronomist who knows and finely manages all the variables that affect the cultivation cycle in a controlled environment.

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