Telefónica has recently created the 'Eco Smart' seal, a badge that visually displays different environmental benefits: energy savings, reduction of water consumption, reduction of CO2 emissions, and circular economy. With it, customers can quickly identify how they are contributing to protecting the environment by implementing them in order to help them make purchasing decisions based on sustainability criteria.
Another proposal that Mobile World Congress attendees will be able to see is the Vertical Green project, which Telefónica has developed together with Onubafruit. Based on aeroponic technology, it is an indoor crop with remote access, in a digitally controlled environment through IoT, 5G, cybersecurity, and machine learning.
With Vertical Green's solution, Telefónica is responding to a challenge facing the planet: to guarantee food for a world population that is growing exponentially, while climate change is reducing productivity and arable land. With this technology, it is possible to develop more organic production in less space.
This type of technology can be applied to any type of industry and any company. Telefónica's connectivity, IoT, and big data are the key levers to favor the digital transformation process so necessary in the agricultural sector. Their implementation will contribute to making more efficient use of scarce resources, such as water, and to building more sustainable communities that are more resilient to climate change. Telefónica will be present both physically at the Mobile World Congress and virtually, through its digital twin.
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