"Proud of our Italian culinary tradition, we have created the ultimate vertical farm to give life to a future in which we can feed people with fresh, nutritious, flavorful food," says Roel Janssen with Planet Farms. On 1 October, he will speak at the vertical farming conference.
"The aim is no longer to check the natural environment but safeguard it by creating the ideal conditions for plant growth. Air filtration blocks the entry of pests, micro-organisms and particulate matter, using cleanroom technology so that no pesticides, herbicides or other agro-pharmaceuticals are required; irrigation water and mineral salts are recycled, reducing their consumption and avoiding their dispersion in the environment; cultivation on multiple floors."
"Today consumers demand transparency, they want to know where the food they eat comes from, how it is produced and how it arrive on their table. It’s a matter of trust, of knowledge, in order to ensure people that food production must not be a threat to the environment anymore. This will lead to a differentiating product focused on the needs of consumers and technology that enables us to adjust to changing needs."
"We need to make sure we practice what we preach as an industry. The advantages are clearly there for indoor farmed produce, but we have to make sure we consistently perform, communicate wisely and remain relevant to the consumer," Roel concludes.
Read the complete article at www.verticalfarmingconference.com.