Foundation Farms reported that the second harvest is currently underway at the company's E-roots center located in the Red Deer, Alberta area. Following an overwhelming positive response from customers who purchased the first crop last month, word is spreading throughout the surrounding communities and this second crop is already sold even before harvesting has been completed. Consumers have been delighted with the "blemish-free" produce and we have had numerous reports that the flavors and palatability of the vegetable greens are, "much better than anything that we have ever purchased at local supermarkets."
In response to the market demand, the company has expanded from an assortment of six basic leafy greens and herbs in the first crop to a total of 14 leafy greens and herbs, two fruits (strawberries and cayenne peppers), and four varieties of edible flowers in this second crop. Management and on-site staff also report very successful functioning of the E-roots system with minimal labor input.
When asked about these results, Ed Kroeker, CEO of Foundation Farms stated "I am pleased to report that, if anything, we may have under-estimated the expectations we have held until now. There is a lot of attention paid to tangible benefits of vertical farming including environmental sustainability, low water usage, ability to convert urban waste spaces to food production, and reduction of food transportation logistics."
Yves R. Michel, CEO of GMEV further added, "In just a few short months of production at the Red Deer area vertical farm, Foundation Farms is demonstrating an ability to set a new standard of excellence in this industry and the demand for the products supports profitability projections. With product demand this high for smaller population centers, I am excited to see what happens once some of the larger population centers get hold of this technology.