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AgriFORCE appoints chief marketing officer

AgriFORCE Growing Systems has appointed Mauro Pennella as President of the Company’s AgriFORCE Brands division and Chief Marketing Officer of AgriFORCE Growing Systems.

Mr. Pennella will be tasked with creating and growing the family of AgriFORCE’s product brands across multiple agricultural verticals, including foods, plant-based proteins, plant-based nutraceuticals, plant-based vaccines, and other targeted products, leveraging AgriFORCE’s cultivation IP. He will be responsible for the AgriFORCE Brands division commercial strategy, including brand marketing and competitive positioning, as well as advising on and integrating mergers and acquisitions.

Mr. Pennella is a consumer products veteran with more than 30 years of experience in the consumer-packaged goods industry. Prior to joining AgriFORCE, he was Chief Growth & Sustainability Officer at McCain Foods, a Canadian multinational frozen food company. In that role, he was responsible for global marketing, sales, research and development (R&D) and sustainability. 

“Mauro’s track record of growing sales and awareness for global food and consumer packaged goods brands will be instrumental in AgriFORCE’s success,” commented Ingo Mueller, CEO of AgriFORCE. “He is a successful industry veteran that shares our passion for creating healthier, more sustainable ways of feeding and healing the planet using the latest technological innovations in agriculture.”

Mr. Pennella stated, “I am excited to join what I believe is an incredibly well-positioned company at a key inflection point. AgriFORCE has developed a first-of-its-kind precision ecosystem that I believe will cost-effectively yield the cleanest, greenest and most flavorful produce available, as well as consistent medical-grade plant-based nutraceuticals and pharmaceuticals. I am eager to apply my knowledge of the packaged goods industry to help drive growth and create substantial market share for AgriFORCE’s portfolio of products.”

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