“It is unique that our technology can grow produce in the middle of the desert and also in the middle of Russian winters,” says Noa Winston, Marketing director at Vertical Field. "We are very excited to launch this project, enabling Russian consumers to access the freshest produce possible, all year long. Everyone deserves the right to healthy and fresh produce,” she added.
Recently, Vertical Field announced its first farm placement in Russia. Once the launch of the first two containers is completed, the company will begin developing opportunities for further expansion throughout the country.
Noa said, “We’re hoping that these two pilot farms can be replicated so that eventually, every single branch will have their own farm, full of fresh produce.”
According to Noa, most suppliers have to deal with seasonality constraints, especially in regions like Russia. "Using Vertical Field’s technology, food can grow regardless of weather conditions or seasonality constraints."
Suppliers can also choose their own supply mix, based on what consumers want. Being able to grow produce right on-site also means that consumers are getting the freshest produce, right after harvest. "It's great to offer pesticide-free and healthier products."