Upward Farms, an aquaponic vertical farm, has named seasoned consumer packaged goods (CPG) executive Eric Greifenberger Vice President of Marketing and Sales. With 25 years of experience in the CPG space, Greifenberger has spent his career shaping strategies and driving profitable growth for brands across the food and beverage industry.
Greifenberger shared, “I’m so excited to be a part of an entrepreneurial-spirited company that is developing cutting edge farming systems using highly sustainable practices to create tasty, nutritious and locally grown organic salad mixes. It’s a brand with an incredible story to tell.”
“We are thrilled to welcome Eric to the Upward Farms leadership team,” said Upward Farms CEO & Cofounder Jason Green. “Eric has a world-class track record of success making healthy and sustainable foods mainstream, building them into category-defining consumer brands. I am grateful to have Eric’s leadership as we bring unprecedented freshness, flavor, and experiences to the salad aisle.”
Prior to joining Upward Farms, Greifenberger spent more than seven years in several senior-level marketing and sales roles at the Sabra Dipping Co., a US fresh dips company. He developed high-impact integrated sales and marketing strategies, launched product innovation platforms, drove double-digit growth for the plant-based snacking portfolio and led the charge behind a strategy to expand Sabra Hummus usage beyond dipping to the center of plate meals.