Kalera, a vertical farming company, announced the appointment of Aric Nissen as Chief Marketing Officer. In his new role, Nissen will be an integral part of the executive team as he oversees the development and execution of Kalera’s marketing initiatives.
“Aric is a fantastic addition to our executive team with an impressive background and proven track record in driving customer demand,” said Kalera CEO Daniel Malechuk. “Aric’s oversight will be invaluable as we continue to grow. We are delighted to welcome him to the Kalera family.”
“This is an exciting time to join Kalera’s talented executive team,” noted Nissen. “The technology and innovation of a Kalera farm is literally breathtaking to see. Seed science, artificial intelligence, and data analytics form the backbone of growing non-GMO plants with dramatically less environmental impact. As a global leader in the vertical farming industry, we are primed to drive rapid acceleration in North America and across the globe.”
Bringing with him more than 20 years of senior leadership experience and award-winning expertise engaging customers and building brands, Nissen joins Kalera from Restaurant Technologies where he served as Chief Marketing Officer. Prior to that, he was Vice President of Revenue Optimization for Subway and spent over four years as a management consulting executive with Accenture Digital.
Nissen began his career with International Dairy Queen Inc. where he was responsible for menu strategy, market testing, product launch advertising and brand management. He earned the nickname “CEO of Blizzard” for his efforts to increase awareness and sales of the brand’s flagship products resulting in a sales increase from $400MM to over $800MM in less than five years.