Square Roots is expanding its retail presence with two new salad mixes, entering the $8.1 billion packaged salads and greens category1. Square Roots’ salad mixes include a boost of healthy microgreens and crisp baby leaves grown across the company’s network of cloud-connected and climate-controlled indoor farms.
“Our new salad mixes enter a category that has seen little innovation, while consumers are seeking simple ideas to make eating healthy easier and more convenient,” said Raji Margolin, EVP of Sales and Marketing at Square Roots. “Square Roots is accelerating our retail presence to meet the increased demand we are seeing for our produce from both consumers and customers. We’ve been able to differentiate ourselves in the market by responsibly growing our local produce without pesticides or GMOs, providing long-lasting freshness, and giving consumers 100% traceability to learn about the journey of their food.”
Kimbal Musk, Square Roots Co-Founder and Executive Chairman said: "Square Roots has set the standard in using climate controlled indoor farms to grow local food anywhere with no pesticides or GMOs. Transparency and ecological responsibility are very important to us. The keys to our success are the young, passionate farmers who we hire and train to help make real food accessible to people in cities. Put simply, Square Roots is growing food with integrity that tastes great."
The packaged salads and greens market has grown 10% over the past 52-week period, according to data tracker SPINS.
The 3.75oz salad mixes debut on retail shelves in September and is grown at the company’s new farm in Grand Rapids, Michigan. This farm design is easily configured for both vertical- and horizontal-stacked growing formats, a unique capability that allows Square Roots to grow a wide range of crops to meet a variety of local market needs. The overall growing capacity of any Square Roots farm can seamlessly scale up or down, depending on demand in the local market.
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