Natufia wins KPMG’s inaugural Saudi Tech Innovator competition

Natufia, a Saudi Arabia-based agri-technology provider that enables you to grow fresh plants and herbs all year round, has emerged as the winner of the KPMG Private Enterprise Tech Innovator in the Kingdom of Saudi Arabia competition for 2021. Natufia now joins the winning tech innovators from 20 countries worldwide to qualify for the inaugural KPMG Private Enterprise Tech Innovator competition at Web Summit 2021 in Lisbon, Portugal, in November.

Natufia, which goes beyond farm-to-fork to provide herbs and plants from kitchen-to-table since its founding in 2014, was up against four other tech startups in a closely contested competition from BRAQ Aerospace, Juleb, Digital Pharma Company, Mawidy, and Tarjama.

A panel of four KPMG judges – Dr. Samer Abdallah, Head of ICT Sector, Fuad Chapra, Head of Private Enterprise & Family Business, Mazhar Hussain, Digital Lighthouse Leader, and Buthainah Albaity, Associate Director Private Enterprise and Family Business – chose the final winner after intense deliberations based on six equally weighted categories, including innovation and disruption, market potential, customer adoption, marketing traction, long-term potential, and quality of their pitch.

Dr. Samer Abdallah commented: “The response to the KPMG Private Enterprise Tech Innovator competition was astounding. The competition was pretty intense and demonstrated the thriving and flourishing technology community in Saudi Arabia. Amid innovative ideas and strong pitches from all contestants, Natufia was chosen the winner.”

“We are excited to be named KPMG Private Enterprise Tech Innovator in Saudi Arabia. We thank KPMG for the opportunity and support received throughout the process. We are all set to head to the Web Summit to share our concept with a global audience,” stated Duaa Albalawi, Chief Botanical Officer at Natufia. 

Read the complete article at www.natufia.com.


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