SuperValu has announced the launch of two new hydroponically grown products grown in Ireland. SuperValu is the first retailer to bring vertically farmed hydroponic microgreens to market and the new products, available now on shelves around Ireland, are Signature Tastes Italian Style Microgreen Mix and Signature Tastes Microgreen SuperMix.
In addition to the Microgreens, the Signature Tastes Growing Pea shoots are also launching in SuperValu stores. These are also grown using innovative soil-free methods, but are grown on a bed of compostable paper. The zero-waste Growing Pea Shoots are a living product so customers can cut as much as they want and the plant keeps growing.
SuperValu’s new products are grown in Co. Meath by McCormack Family farms and can make it to shelves in less than 48 hours, meaning less fuel waste in transit and minimal loss of freshness.
Ian Allen, Managing Director, SuperValu, said, “We are delighted to be the first retailer in Ireland to introduce these new products to our customers around the country. Given the environmental benefits of vertical hydroponic farming, we are able to offer customers locally grown options, where previously products would have to be transported from countries in warmer climates when they’re out of season."
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