Bringing vertical farming to an Israeli supermarket chain

Vertical Field’s main retail-based pilot was conducted in partnership with the third-largest supermarket chain in Israel, Rami Levy. The goal of the pilot was to explore the unique opportunities that vertical farming can offer at a popular, inexpensive, and widely accessible supermarket chain, as it relates both to building a commercial business model and understanding consumer behavior and preference among diverse communities.

Over the course of a year, beginning in March 2019, Vertical Field installed indoor urban farms outside of three Rami Levy supermarket branches located in Modiin, Ashdod, and Bnei Barak. Consumers at these locations differ in terms of socio-economic status, ethnicity, religious background, and more, providing us the opportunity to explore consumer behavior and interest among a very diverse group of customers as they relate to the novel and niche market of produce grown on-site.

The pilot sought to determine the potential for supermarkets to grow their own food within the context of a profitable and replicable business model.

Read the complete article at

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.