Samsung opens urban-farm-to-table pizzeria

Samsung has opened an urban-farm-to-table pizzeria that highlights how its technology can help people grow plants in small spaces. Powered by Samsung-connected technology and supported by sustainable pizza partners, Purezza, and social enterprise GreenLab, "Project Plant" promotes Samsung's roots in connectivity and tech and the role it can play in supporting small-space growing.

Visitors will enter a series of immersive domes filled with crops of mushrooms, tomatoes, basil, and rocket. They will be able to create a personalized plant-based pizza by selecting their preferred combination of ingredients. Purezza will then cook the dishes on site.

As guests move through the space, they can interact in different ways with the crops being grown inside the geodesic domes, including listening to the sound of growing tomatoes, misting mushrooms, and regulating the irrigation of two-meter towers full of salad greens.

Amy Campbell, director of corporate marketing, Samsung UK and Ireland, said: "We are encouraged to see that so many people are already growing their own produce, and that connected technology is viewed as an integral part of shaping the future of our homes and cities. Through 'Project plant', we hope to further inspire our customers and demonstrate how connected technology can help power small-space growing."

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