Famous tennis brothers stop playing to support vertical farming start-up

After 26 years of tennis stardom, identical twin brothers Bob and Mike Bryan have hung up their rackets and formed a philanthropic partnership with a vertical farming start-up called Willo in the hopes of bettering the planet.

With that goal in mind, the foundation identifies and supports charities and causes that help deserving kids and kids' programs. It also seeks out children in need, working with them directly to ensure that they have the opportunities they need to succeed.

As for their interest in Willo, Mike said simply: "We're healthy, and we love the greens." Willo, the world’s first vertical farm share, is an AI-powered indoor farming experience that rethinks the way plants are grown and consumed. Its mission is to restore people’s connection to their food using the most advanced and environmentally forward processes to deliver optimized, individualized nutrition to everyone through the power of plants.

The company is the brainchild of Sam and John Bertram. The brothers, who grew up in Australia, were both ball kids for the Bryan brothers when they were 14 and 15 years old. Today, the Bryans are investors in the Bertrams' company, along with Novak Djokovic.

"Willo cultivates the highest quality plants in the world and distributes them straight to your door," Sam said. "Essentially, our aim is to make Willo your own personal farm. You tell us what you want us to grow in your section of the farm, then we'll grow it for you and send it to your door. We need to get pesticides out of products, we need to get shelf-lives up and wastage down." 

Read the complete article at www.desertsun.com.


Publication date:



Receive the daily newsletter in your email for free | Click here


Other news in this sector:


Twitter LinkedIn

© VerticalFarmDaily.com 2021

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber