Ÿnsect’s protein, a core ingredient for dog treat brand Bernie’s, is entering the US market. The ultra-premium and luxury food brand for dogs was launched in September 2021 by Pure Simple True LLC, a dog Food start-up based in Seattle, WA.
Insect-based pet food has more than 50% acceptance among US pet owners according to Emerton Market research. Moreover, this study has shown that mealworm specifically has the best acceptance among cat and dog owners in the US compared with other insect species.
With a large vertical insect farm in France, and a new farm to follow in the US, Ÿnsect transforms Molitor and Buffalo mealworms into ingredients to feed animals, fish, plants, and humans. Having raised around $425 million USD from recognized investment funds, banks, and public institutions, Ÿnsect exports its products worldwide. The collaboration with Pure Simple True LLC to add Molitor larvae protein into Bernie’s soft treat Tender Medallions is a significant step towards further Ÿnsect development in the United States. “We are very pleased to launch our first insect-based product in the USA. Insects are not only a sustainable solution to feed the world, but also a high-value ingredient for pet health,” added Antoine Hubert, CEO of Ynsect.