US vertical farm hires new Retail Advisor

Infarm has appointed Suzy Monford as Retail Advisor to support the company’s expansion road map in the U.S. and Canada. The company has a strong presence across Canada with Sobeys and is currently available in QFC (Kroger) stores in the Seattle region in the U.S.

In her role as Retail Advisor, Suzy will support the North American Executive team in further developing go-to-market strategies for the brand with regards to grocery clients, restaurants and e-commerce. She will assist the team in creating health- and wellness campaigns to increase public awareness about Infarm’s nutritious and tasty greens. In addition, she will lend her expertise to contribute to innovation in packaging, and store merchandising. Leveraging her background in the industry, Suzy will help forge partnerships with new retail partners and with industry associations.

Suzy Monford is the former CEO of PCC Community Markets in Seattle, the largest community-owned grocer in the U.S. Prior to this role, she held several executive roles in the Kroger Corporation including Group Vice President of e-commerce and Group Vice President of fresh and new markets. 

She holds a B.A. in economics from the University of Texas at Austin, is a Certified Holistic Health Coach under the Institute of Integrative Nutrition, and an internationally certified group exercise instructor. In 2009, she founded her own retail consultant company Food Sport International and has been advising retail and food companies in the U.S., Canada and Australia.

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