As it embarks on an aggressive national expansion, GoodLeaf Farms is building its executive team as well. The company has promoted Jeff McKinnon from his role as Chief Financial Officer to the Senior Vice-President of Network Development. GoodLeaf has in turn hired Laurent Mareschal as its new CFO and a new position, Vice-President of Engineering and Automation, has been filled by Jerry Dover.
“It is an exciting time for GoodLeaf Farms, and we are putting the right pieces in place to support our growth across Canada,” says Barry Murchie, Chief Executive Officer of GoodLeaf. “This is the right team to help GoodLeaf establish a strong footprint in Canada, ensuring people across the country have year-round access to local top quality, nutrient-dense, sustainably grown, and pesticide-free leafy greens.”
With GoodLeaf for the past seven years as its CFO, Mr. McKinnon is now in charge of guiding the expansion of GoodLeaf into Quebec, Western Canada, and other markets beyond Canada. A Chartered Professional Accountant, he has worked in finance and corporate development roles for a variety of companies in the real estate, banking, oil and gas, private equity, and food and beverage sectors.
Mr. Mareschal joins GoodLeaf after a long career in financial services, including as CFO of Scotiabank’s capital markets business and CFO of Scotiabank’s retail and commercial banking operations. Most recently, Mr. Mareschal was CFO of a venture capital fund where he helped early-stage companies access capital and commercialize their operations.
Mr. Dover began his career in the Canadian Army, including five years as an electrical and mechanical engineer. Before joining GoodLeaf, he also worked for Kraft Canada, Molson Breweries, Canada Bread, and Give-and-Go Prepared Foods in various roles to support the expansion of those businesses.
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