Sabra and Fifth Season are on a mission to improve salads in a sustainable way. The two mission-aligned brands are introducing a fresh idea for the produce aisle: salad kits featuring sustainably farmed greens paired with hummus, guacamole, and whole grains.
"Our vision at Fifth Season is to reinvent our food system so that it delivers a whole new sustainable fresh food experience that people crave when in their homes and on the go," said Fifth Season CEO, Austin Webb.
The kits will launch in two varieties, Mediterranean Hummus Salad and Avocado Ranch Salad, both rolling out to Giant Eagle, Kroger, FreshDirect, and Wakefern as well as other Midwest and Mid-Atlantic retailers. "Thanks to an end-to-end automated growing, harvesting, and packing system at Fifth Season, the salad meal kits will stay crisp for weeks, not days, in the fridge. The two kit varieties are available in the produce aisle at more than 75 stores with additional locations expected to launch in early 2022," said Moritz Breuninger, senior director brand marketing at Sabra.
"Sustainable, fast-to-market innovation is central to Sabra's growth strategy. The produce category is ripe for new ideas and fresh pairings and Fifth Season is setting standards in produce with AI-powered, local agriculture. We're proud to collaborate with like-minded innovators to offer great tasting, planet-positive food options for every day."
Fifth Season has a hydroponic process that requires up to 95% less water and 97% less land than conventional farming, enabling them to conserve resources used to produce food, and their automated farming system delivers on the ultimate in freshness and nutrition year-round.
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