The Swedish agtech company Grönska was founded by Robin Lee, Petter Olsson and Natalie de Brun Skantz, who with their combined experience in architecture, farming and economics have grown Grönska into a recognized player in vertical farming in Sweden and Europe. They are now recruiting Daniel Schröder as Chief Commercial Officer.
Daniel has extensive experience in building sales and brands, both in Sweden and internationally. Most recently, he comes from a role as Marketing Manager for Burger King in Sweden and Denmark, where he launched the company's first plant-based burger and won several prestigious communication and impact awards. Daniel will be responsible for Grönska's sales and marketing, two areas that are now given further priority as GrowOff production becomes more standardized and demand increases. Daniel will join the company in December 2021 and will be part of the management team.
"Our food system needs to change and Grönska is helping us to produce food in a much more sustainable way. Vertical farming provides crops with better taste, better nutrition, and longer shelf life - at a competitive price. At the same time, it reduces transport emissions, uses 90% less water in production, and uses no pesticides. It's great to be able to contribute to that at Grönska," says Daniel Schröder.
"We are incredibly excited to have Daniel join the team. He possesses a wide range of skills and is cut out for the expansive phase Grönska is in. We are committed to offering more of our great products and Daniel will be a key person for the company going forward," says Robin Lee.