Rocket Greens, Churchill, is approaching their 4th anniversary. In Part 1 of this series, Carley speaks about the beginnings of Rocket Greens, how she pioneered the “LaunchBox” subscription service, and how she has connected with northern Manitobans over the last four years.
Carley: "Back in 2017, LeeAnn approached me in the airport and said “We have this thing coming. The Growcer is in the works now, and we can actually talk about it: it’s a hydroponic shipping container, and we think operating it would be a good fit for you, are you interested in coming back?” So, I did have an offer from the CNSC – literally a folded piece of paper – in my back pocket the day that I left my previous job. LeeAnn knew that I had an interest in indoor growing, and that’s how I jumped on the project.
"The very first harvest was on December 20, 2017, and the community feast was the same week. Our very first harvest was mostly butterhead lettuce and leaf lettuce. We did have the Rocket Greens logo then – not the final iteration that you see now – but we were able to put the logo on our bags for when we handed them out to everybody, so they knew who we were. It was great because the Blue Bombers, Danica’s Village, Christmas Cheer and other local organizations were there – so many people were giving away food at the community Christmas feast in 2017 – the atmosphere was pretty special."
"The harvest after the community feast was the next round of veggies we had. Nobody really knew back then that we had to pick a certain number of greens each week, we were just learning as we went so, that week we brought about 400 pieces to town for a market at the complex overpass. We sold our greens for the same price that the LaunchBoxes are now: three pieces for 10 bucks, six pieces for 20 bucks. That day it was a” pick what you want” sort of thing – I just wanted people to see it and smell it."
Read the complete article at www.churchillscience.ca