“Biology is our technology.” That is one of the first statements Eric Greifenberger, Upward Farms’ Vice President of Marketing and Sales, makes to me as we dive into an exploration of how the company has harnessed innovation to revitalize the indoor ag industry, bringing an exclusive benefit to both retailers and consumers.
“At Upward Farms, biology is our technology. We’ve reimagined the indoor agricultural process, combining vertical farming with aquaponics,” Eric explains. “Our aquaponic vertical farms are natural ecosystems that foster a healthy and powerful microbiome. This approach allows us to tackle the issues that have prevented vertical farms from achieving field-parity scale, eliminating crop disease, and achieving good yields.” Upward Farms has reimagined the indoor agricultural process, combining vertical farming with aquaponics—a process that uses fish to fertilize crops in a complete ecosystem
“Our high-quality microgreens have a unique combination of three key benefits: they’re USDA Certified Organic, locally grown, and washed and ready-to-eat,” Eric explains. “Our microgreens are a differentiated offering, bringing better texture, vibrant colors, diverse flavors, and rich aromas to the consumer. Until today, microgreens have been primarily relegated to farmers markets given they cannot be grown outdoors on the broadacre, but as we scale indoors, we’ll grow and be able to offer an array of flavorful microgreens mixes to all food retailers."
“The right assortment is critical when it comes to meeting a broad set of needs among the consumer base. Retailers need to balance items that are staples for most households with new, unique offerings that can bring added excitement to the category,” Eric explains. “Offering culinary-based meal solution ideas through shopper marketing tactics can also help educate and inspire them to use leafy greens in more interesting ways.”
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