Swedish company Hollbium is filling the empty walls of offices with a special hydroponic frame, called a Loop, in which vegetables can be grown. Hollbium is addressing the issues of climate change, pollution and food shortages.
“We are dealing with population growth, climate change, environmental pollution, but also with a lot of food waste. We want to function as a turning point with our Loops, essentially a micro-farm. Our lettuces may be more expensive than those from the supermarket, but this is offset by the carbon footprint that is not left. Our lettuces and herbs also tend to taste much better than those from the supermarket because they are fresher," says Gloria Kraus, co-founder of the company.
According to Gloria, the biggest reward is that you can pick fresh, leafy vegetables and herbs every day. People can choose what they want in the Loop – basil, kale, mint, weHollbium will take care of it. All they need is an empty wall near an electrical outlet on which they can install a Loop. At this point, it’s a subscription service that includes the maintenance of these wee plants
The manufacture of the Loop is done in Sweden itself. The Loop is putting smart growing systems and biophilic design together. "That means we are bringing natural elements indoors to improve people’s well-being. Having the summer smell and taste of strawberries in the winter triggers positive emotions."
Currently, the company is busy developing on several fronts. Right now, they're researching which other plant and fruit varieties they might be able to add to the range. The team is also working on expanding its customer base and team. Urban areas such as London are of particular interest to the Hollbium.
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