Sativus Tech has begun an extensive rebranding effort in response to the evolving needs of the agricultural market and to accelerate the company’s growth strategy. The company began to shape its new corporate vision with the change of its name from Seedo Corp to Sativus Tech Corp. The new name allows the company to begin a new brand identity and business strategy to pursue opportunities for future growth and expansion.
Through its subsidiary, Saffron Tech, Sativus Tech has been advancing its development of the protocols to grow saffron using vertical farming technology. Saffron is an example of a food product with limited supply due to the labor-intensive harvesting process and its production of only one annual yield through traditional agricultural methods.
Saffron Tech’s data scientists have been exploring the various medicinal properties of saffron to be used in both nutraceutical and pharmaceutical applications. A reliable supply of premium saffron could also be used in a variety of industries including culinary, beauty and wellness. Sativus Tech wants to replicate this model for other food products that are desired for many applications.
“I’m excited about this new phase in the company’s growth,” said Shmuel Yanai, recently appointed Board Member of Sativus Tech. “We have built a stable foundation that continues to expand with new farms equipped with the latest technology that will enable us to develop more protocols for growing other exotic food items like mushrooms, wasabi, and vanilla. We want to be the next stage of the vertical farming phenomena that goes beyond lettuce and tomatoes.”
Sativus Tech has also expanded its Board of Directors.
“The high prevalence of depression and anxiety partnered with the lack of new solutions, especially for mild depression, requires an in-depth examination to search for alternative solutions,” said Avi Stern, Vice President of Wix.com and Board Member, Sativus Tech. Creating a reliable supply of high-quality saffron could help the nutraceutical industry develop saffron-based food supplements that could be a natural alternative to medicinal solutions.”
“The world is looking for green solutions and clean crops without pesticides or toxins,” said Tal Wilk-Glazer, CEO, Saffron Tech. “The pharmaceutical and nutraceutical industries could utilize foods grown in vertical farms to develop natural alternative treatments. Vertical farming and indoor growing practices have the ability to purvey a consistent, high quality and large-scale supply of foods that would enable the development of these natural alternatives.”
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