How salmon & sangria started a green revolution

In 2017, Just Vertical co-founders Conner Tidd and Kevin Jakiela were completing their Masters of Science at the University of Toronto. Bright eyed and full of enthusiasm, they hoped to equip themselves with the knowledge and connections to make a difference in the world. But life rarely goes to script.

After working at a big agriculture company, Conner quickly learnt the realities of work at a large corporation. People wanted to know where their food came from. They wanted to know what it took to produce it. But making this easy and transparent for consumers at a large organization was impeded by bureaucracy and red-tape.

Kevin, on the other hand, spent the same time trying to grow food in the arctic, parking lots, and shipping containers. He witnessed first hand the amazing potential of vertical farming. He knew that with the right execution, this technology could be used to enable folks everywhere to grow their own food. Enter the salmon and sangria.

Over a belated catch-up lunch, the two friends stumbled on a revolutionary idea – employ the latest technology in vertical farming to personally drive change by empowering people to grow their own food, in their own houses, year-round.

Just Vertical builds furniture that feeds you: Aeva, the original Just Vertical indoor garden. A statement piece of sustainable green furniture that grows herbs, vegetables, and flowers indoors year-round for your entire household.

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