Growing vegetables at home has never been so easy

Remember at the beginning of the pandemic when everyone was wiping down their groceries, pulling out the veggies one by one to clean them with alcogel?

We know better by now – Covid-19 is rarely transmitted by surfaces – but the panic that accompanied the early days of the crisis gave a boost to AgwaFarm, a startup based in the Bar-Lev high-tech park in Israel’s Upper Galilee. “People already understood the value of self-sustainability,” AgwaFarm’s CEO and cofounder Alon Wallach says. 

AgwaFarm combined that awareness with the fear of an unknown pathogen to push its climate-friendly solution: “Don’t go shopping for fresh vegetables. Grow them in your own home.”

Cultivating veggies in the kitchen is not new. “Anyone can buy a hydroponic platform to use at home. They can buy seeds and all the material they need to do home farming,” Wallach explains. “But what makes people fail and fail again is a lack of knowledge and a lack of time to tend to the vegetables.”

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