Vanilla Vida of Strauss’s The Kitchen FoodTech Hub announced they've raised $11.5 million in Series A funding. The company has succeeded in developing a commercial solution for the entire value chain of vanilla, from cultivation through to the end product.
Vanilla Vida was founded in 2020 by Oren Zilberman, who today serves as the company’s CEO and was formerly active in investments in AgriTech. Raz Krizevski, CTO, who manages the agricultural aspects of the company’s activities and has decades of experience in planting and in managing international operations.
The technology developed by Vanilla Vida guarantees frequent vanilla crops raised with complete transparency. Among other things, the technological advantage enables the growth of vanilla pods containing about three times as much vanilla as the vanilla that is available on the market – the highest vanilla content observed in the world to date.
Within 18 months, the company succeeded in developing a data-driven curing method that improves crop yields, is GMO-free and significantly shortens the traditional process. The company said it already has significant international customers, including European and American food and flavor and extract giants.
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