“As the population continues to grow, agricultural land is limited and customers are always looking to have the best and cleanest greens. We feel that vertical farming is the solution and the fact that we can offer these greens is extremely appreciated by our customers,” says Sandro Allouche, owner and founder of Beirut Farm.
Remote and yet growing local
In the heart of Beirut, an urban farm has begun providing the city with fresh, pesticide-free leafy greens produced in its container farm provided by Freight Farms. Appropriately, the farm was named Beirut Farm and seeks to tackle the food security issues in Lebanon which revolve around the reliance on imported goods, the lack of chemical-free products and the limited availability of agricultural land.
Beirut Farm began growing in March 2021 after acquiring a container farm from Freight Farms in February 2021. The farm currently produces baby spinach, arugula and kale which are packaged into 100-gram boxes. Beirut Farm sells roughly 35% of its products directly to consumers (B2C) and 65% to businesses such as stores and restaurants (B2B).
Slightly higher priced
While its products are approximately 10% more expensive than typical retail prices, Beirut Farm notes that customer appreciation for the product’s quality and sustainable production methods make the slightly higher price a non-issue.
Looking ahead, Beirut Farm is hoping to add at least one other container this year and to become a major player in vertical farming, especially in Lebanon where the company is currently the “only company that is offering self-contained hydroponic agriculture in Lebanon,” according to Sandro.