NZ: Live strawberry patches in bus shelters show that 'fresh is best'

oOh! Studio and Fonterra’s Fresh’n Fruity sweetened up the streets by executing 10 Panoramas in bus shelters across Auckland and Wellington, with three of the locations featuring fresh, live strawberry patch walls.

This delicious concept was crafted by oOh! Studio to showcase Fresh’n Fruity’s key messaging that ‘fresh is best’ when it comes to dairy produce. 

oOh! Studio was tasked to communicate the ‘fresh’ element of the Fonterra yogurt product, which is made using fresh New Zealand dairy and natural fruit. oOh! Studio developed the decadent concept of live strawberry patches in bus shelters to achieve this objective and surprise and delight consumers. 

Ben Gibb, oOh!media’s Head of Sales says: “The oOh! Studio team are continuing to innovate when it comes to Out of Home activation and bringing exciting experiences to commuters. This special build for Fonterra’s Fresh’n Fruity is a fantastic example of how oOh! can help to elevate thinking in an attention grabbing way, that still delivers the important brand messaging.” 

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