In recent years, flourishing e-commerce in vast rural areas across China has served as a new platform for the circulation of agricultural products, broadened the channels for farmers to increase their income, and stimulated the potential for rural vitalization. Now, various Chinese cities have carried out helpful explorations to enhance brand building and improve logistics system in order to better leverage e-commerce and make logistics services more efficient and cost-effective.
Brand building brings rural e-commerce onto the fast lane of development. By making efforts to continuously promote the construction of regional public brands of agricultural products, cities can increase the appeal of local characteristic agricultural products and facilitate large-scale production, standardized management and industrialized operation, eventually improving the quality, efficiency and market competitiveness of rural e-commerce.
Besides brand building, smoothening the ‘last kilometer’ in logistics services is also crucial for fresh vegetables, fruits and other products with strong seasonality and short shelf life.
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