Greece: Market opportunities for microgreens, edible flowers and strawberries

“I believe vertical farming is our future and there will be rapid growth here. More consumers will look out for our products and eventually, we’re hoping to expand along with that demand,” says Diana Lamprianidou, Founder and CEO of Micro Delights. 

Diana Lamprianidou

Micro Delights is based in Thessaloniki, Greece where Diana and her family supply to various restaurants, delicacy grocery stores and chefs. Passionate and driven by sustainability, the family business has seen a growing demand for diverse greens. This makes them want to accelerate new varieties even more. As of now, Diana points out that microgreens are seen as a specialty product in Greece, due to their high nutritional contents.  

Based on the increasing product requests from customers, Diana started growing various kinds of microgreens. At present, Micro Delights is providing 25 kinds of microgreens to its customers. “In the future, we hope that there’s a growing market for edible flowers and strawberries,” Diana affirms. The farm comprises an 80m2 cultivation area that approximately produces 50kg on a monthly basis. 

Some shots inside the farm

Growing opportunities 
“We hope to address growing vertically on the environmental aspect and the positive sides of it. It's something new and innovative for our region, which means that there’s a lot of information lacking and barely any access to it. Although we’d love to expand into new products and perhaps a farm, we’re all facing financial insecurities currently,” Diana explains. 

As said before, the focus for Diana was really on providing healthy food. And that is what she aims to do for the future, providing a broader product basket for every household, introducing a healthier lifestyle. “It would be a joy to see young children enjoy our products as well. 

Before and after, ready to eat! 

Driven by covid
Diana explains that the pandemic has driven them to explore the options in creating a side business in sustainability. They’ve always wanted to be involved with the community by providing something in healthy foods, combined with dining. Therefore, they’re very glad to have found the farm and supply to the region in a stable supply. 

After months of research, Micro Delights found vertical farming very interesting and became very promising for its evolution in the future. That said, shortly after Diana started to discover the prospects of vertical farming and the products behind it, which made her start her own farm.  

For more information:
Diana Lamprianidou, Founder and CEO
+306 944 626 208 
Micro Delights  

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