Bowery Farming announces a partnership with The Nature Conservancy (TNC)—a global environmental nonprofit working to address land conservation and the climate crisis—as part of its’ ‘Earth Month “Rewild the Land''’ initiative. Sustainability is core to Bowery’s mission every day of the year, and this April, Bowery is supporting restoration efforts of both degraded farmland and forests in the U.S. through TNC’s Plant a Billion Trees initiative.
Bowery is pledging to restore 50 acres in the U.S., in partnership with TNC, to support conservation efforts in restoring ecosystem biodiversity and spotlight the Rewilding movement, which returns retired farmland and other degraded land to Mother Nature. The pledge supports two main focal points: the Mississippi Alluvial Valley, a once heavily forested area converted to agriculture, and Longleaf Pine Forests, a biologically diverse ecosystem impacted by development and timbering that is home to 29 threatened and endangered species.
To celebrate Rewilding efforts led by The Nature Conservancy, Bowery has updated packaging on select 4 oz. SKUs in all retail partners for the month of April to feature cutouts of six animals that are residents of Longleaf Pine Forests and the Mississippi Alluvial Valley. This “Rewild the Land” pack takeover, designed by Phillip Nessen of Nessen Co., includes animals such as the Louisiana Black Bear, recently delisted as an endangered species thanks to conservation efforts. The missions of Bowery and TNC meet in this initiative, as rewilding and indoor vertical farming are both part of the solution to global challenges from climate change to feeding growing populations.
“When we grow inside, we can restore outside,” says Frank Renwick, VP of Marketing and Brand at Bowery. “Sustainability has always been core to our mission, and this Earth Month, we are dedicating retail shelf space and ecommerce displays at FreshDirect, Whole Foods Market, Walmart, and more to increase consumer awareness about Rewilding. Our ability to turn non-arable land into verdant farmland means we can give Mother Earth a break for key land restoration endeavors, bringing biodiversity back to degraded lands over time. This brand campaign will also connect our consumers to information on actionable sustainability and restoration efforts, such as supporting The Nature Conservancy’s Plant a Billion Trees campaign.”