Vegetable seed buyers on Taobao grow by over 100% annually since COVID-19 outbreak

Vegetable seed sales have seen a continuous increase ever since the outbreak of COVID-19 in 2020, with the number of vegetable seed buyers on Taobao, a Chinese retail platform recording annual growth of more than 100 percent for three consecutive years. 

In the first quarter of 2022, the sales of all kinds of vegetable seeds on Taobao and Tmall platforms skyrocketed on a yearly basis, according to a report from Taobao sent to the Global Times on Friday.

More and more people are taking an interest in growing their own vegetables. Beijing had the largest number of buyers, followed by Shanghai and Hangzhou, according to the report.

From January to March, the best-selling seed is coriander on both the Taobao and Tmall platforms, beating former champion leek seeds for the first time. Seeds for watermelon, pepper, lettuce, green onion, tomato and cherry radish were among top 10 in terms of sales. In addition to seeds, planting equipment is also hot on Taobao, such as organic nutrition soil, spades, shovels, hoes, and watering pots. An intelligent plant vegetable machine has also become popular. 

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