Shiseido, an international Japanese skincare brand, launched Ulé, its first brand developed in Europe. The prestige, conscious skincare line, starting with eight products, is the brainchild of Lindsay Azpitarte, vice president, new brand development EMEA, at the Japanese beauty giant.
"After seven years in the indoor farming industry and four years since we founded Tower Farm in Paris, I am proud to share with you all the project we've been working on in the last few years behind the scenes...," writes Yishai Nissan, Co-founder of Tower Farm and Agriteco.
Powered by vertically farmed produce
He continues, "Launched today, Ulé, is the first skincare brand powered by 100% local, vertical farming, and it's an entrepreneurial, innovative and courageous adventure within the Shiseido Group. Collaborating with the European Innovation Center, Global Innovation Center, industry experts, ethnobotanists, innovative and brave formulators, nutritionists, and the top Indoor farming international experts."
Housed near Paris, in the Ule Eco-Farm, botanists are able to grow exotic plants locally, maintaining their maximum freshness and the highest purity. The plants are then cold-milled to create a high-potency extract, brimming with molecules and nutrients for the greatest benefit to the skin.